Apple’s “Shot on an iPhone 6” photography and film campaign, winner of the Outdoor Grand Prix award at Cannes Lions International Festival of Creativity, features media taken on an iPhone 6 by 77 photographers, in 70 cities and 24 countries. Photos and films, curated online at the Apple World Gallery, are being promoted on print media, transit posters and billboards across the world. The international billboard campaign was designed by TBWA\Media Arts Lab to show that the iPhone 6 can take high quality photographs.
Shot on an iPhone 6 – Hattan Ahmed at Dubai’s International Financial Centre.
Jury President and President-CEO of DDB Latina Juan Carlos Ortiz said that while there was a range of technologies and ideas presented for the outdoor category, the Apple work won because “there is a very important part” to the Apple campaign, despite its simplicity, “and that’s the product itself.” The ads not only showed how well the device can take high=resolution photographs, but “the campaign showed the sharing power of technology.”
Shot on an iPhone 6 – Brendan O Se in Copenhagen, Denmark.
Shot on an iPhone 6 – Jirasak Panpiansin in Mae Hong Sorn, Thailand.
Shot on an iPhone 6 – Cielo De La Paz in Alameda, CA.
Shot on an iPhone 6 – Teppo Kotirinta
Shot on an iPhone by Jirasak Panpiansin, 2015, Chaiyaphum, Thailand
Song: “Caracol” by Tremor
Shot by Willian P, 2015, Votorantim, Brazil
Song: “I Know There’s Gonna (Be Good Times) [feat. Young Thug & Popcaan]” by Jamie xx
Shot on iPhone 6 by Araby P, 2015, Hermosa Beach, CA
Song: “Coming Home” by Leon Bridges
Shot on iPhone 6 by Bryan L, 2014, Hillsboro, OR
Song: “Walk Walk” by Yael Naim
Shot on iPhone 6 by Herbert S, 2015, Utrecht, Netherlands
Song: “Gene Takes a Drink” by Bang on a Can All-Stars.
Credits
The Shot on an iPhone 6 campaign was developed at TBWA\Media Arts Lab, Los Angeles, London and Tokyo, by chairman Lee Clow, President Erica Hoholick, chief creative officer Duncan Milner, group creative director/copywriter Charles Hodges, group creative director/art director Chuck Monn, creative director/art directors Antoine Choussat and Shawn Schrader, creative director/copywriter Zach Watkins, associate creative directors/art directors Paul Wusocan and Masaya Asai, senior art director Haru Nisawadaria, art directors Julien Michel and Kyungran Chang, studio designer Masao Ishida, director of art production Helen O’Neill, director of print production Peter Nolan, associate creative director Pauline Kerleroux, senior art director Marion Sorrel, associate creative director Zamir Antonio and art director Robert Westphal.
Posters were produced by OMD Worldwide, Los Angeles
